Overview
Founded on a mission to deliver high-quality, innovative dental solutions, DenMat (Clinician’s Choice) offers a trusted portfolio of products, education, and laboratory services designed for modern clinical excellence. From the Rotadent ProCare rotary toothbrush, which removes 92% of plaque in under a minute, to advanced technologies like the NV® PRO3 Microlaser and SOL® Desktop Laser, the brand focuses on enhancing patient outcomes. Through ongoing educational initiatives and product innovation, Clinician’s Choice empowers dental professionals at all levels—from students to seasoned clinicians—to provide exceptional care. With its U.S.-based manufacturing, a commitment to regulatory compliance, and a strong customer support system, the brand remains a leader in dental care excellence.
With a long-standing reputation in the dental industry, DenMat—now operating as Clinician’s Choice—serves a global network of dental professionals committed to advancing restorative and preventive care. Through strategic partnerships, including the recent collaboration with Apex Dental Laboratory Group, the company ensures seamless access to high-quality lab services across the United States and continues to expand its footprint internationally. Their commitment to education, innovation, and reliable distribution allows dental professionals worldwide to benefit from evidence-based solutions and industry-leading products.
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